TP that's Sustainable and Silly?

Images from the Who Gives a Crap Instagram account.

A client recently told me about Who Gives a Crap — a company that makes sustainable toilet paper and paper towels, delivered to your door, and does it (as you might suspect) with a large dose of humor. Like the company itself, its origin story is both purpose-driven and funny, involving a crowd-funding campaign and one of the founders on a toilet for 50 hours. You can read more here.

Who Gives a Crap was founded by three guys who wanted to help the 40% of the world's population that doesn’t have access to a toilet, and the many children who die from poor sanitation as a result. They donate an amazing 50% of their profits to making sure everyone has access to a clean toilet. What’s more, all of their paper products are made from either bamboo or 100% recycled paper, making them super-green!

I started ordering toilet paper from Who Gives a Crap a few months ago and now get paper towels, too. Did I mention that there’s no plastic at all in their packaging, and that each roll is wrapped in cute paper? Their Instagram is full of people finding clever ways to reuse the wrappers. In December, the rolls are wrapped in adorable wrapping paper — quite excited for that!

If you're ready to ditch traditional paper products (and their associated deforestation) and never have to lug TP back from the store again, give Who Gives a Crap a try and let me know how it goes!